How to Create Your Copywriting Portfolio

Hi! Henry here!

I’d like to share a few tips on crafting your writing portfolio.

I know that it’s always a struggle for aspiring writers to come up with samples.

However, it’s exactly what you need to launch your copywriting adventure!

So here’s what I’ve learned over the years. 

1. Write your draft immediately.

Don’t wait for the perfect time, mood, and location.

If you’ve done your research, I suggest you write immediately.

However, don’t expect your first draft to be flawless because it’s impossible!

Never mind the errors. Ignore the structure.  

Just keep the words flowing. 

When you’re done, take a break. 

Do something different so you can return to your draft with a fresh perspective.

2. Use a checklist when you’re revising and editing a copy.

Create a  short checklist before you begin this process.

This list helps you focus on the most crucial aspects of your copy such as:

      – Spelling

      – Punctuation

      – Structure

      – Visuals

      – Message and Purpose

Although copywriting is less formal than other types of content, it is still highly recommended that you don’t misspell a word.

Similarly, use exclamation points if necessary, but don’t overuse them. You’re allowed to use contractions too! (Ask your client’s permission though.)

Another important part of your copy is your visuals. 

Colors, font style, font size, rule of thirds, balance, and relevant photos are crucial in copywriting. 

Remember, you’re writing for a human reader. Someone out there needs an instant and reliable answer to a specific problem and you’re the only one who can do that with your words and visuals. Don’t disappoint your readers.

During this process, you can also use a text-to-speech app to help you listen to your draft.

As a writer, I find this strategy helpful to create a copy that is not intimidating to my readers.

3. Share your writing samples from Google Drive.

You can also use other platforms such a personal blog, Dropbox, etc. 

The point here is that you should be able to share your writing portfolio with ease.

If possible, avoid sending several files because that’s going to be a hassle for your client.

Don’t send irrelevant samples unless your client wants to know your versatility as a writer.

Overall, always remind yourself that your copy should focus on a specific information.

It should be useful for your reader. And you can do that by combining a compelling content with engaging visuals. 

I hope these tips will help you write your first draft.

Whenever you’re free, kindly share your tips below. I’d love to learn more from you. 🙂

Take care! 

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