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So here are a few useful things to remember if you’re planning to start a copywriting career.
The main purpose of copywriting is NOT to educate or entertain the reader.
Copywriting helps a reader solve a problem or address a particular need.
As a copywriter, you do not need to use formal language or a highly structured content.
Write as if you’re talking to a friend.
Humanize your content because you are literally writing for a human being who needs help.
In addition, you also don’t want your reader to be misinformed or misled by irrelevant details.
Because what your reader needs is a straightforward answer.
Copywriting provides a quick and effective solution to a problem.
Its sole purpose is to “make things sell better” (Tamsin Henderson).
Your goal is to persuade a potential buyer to purchase a product or service.
As a copywriter, your words should be used in such a way that it changes the thinking and behavior of your reader.
If you can make that happen, you’re on the right track.
Again, write as if you’re talking to a friend who needs your help. Make it quick and easy for your reader.